There are many causes that influence digital marketing campaigns — the development of new technologies, the influence of the metaverse reality, the blockchain and NFTs, as well as pandemics and other disasters. We can be sure that martech trends are determinative for marketing business. At the same time, it has become apparent that the most important factor in creating an excellent digital campaign is the ability to listen to your customer, understand them, speak one language, and connect them around brand beliefs and values. How do you achieve this? The most effective way is to learn from others and implement the best marketing practices into your strategy.

Defining five of the most essential digital marketing tools for 2022 is an arduous task. First of all, some of them are well known and have been widely used for years — Google Analytics, for instance. …

Chinese live streamer Viya can sell almost everything during her video streaming on social media. And when we say “everything”, we mean that! Last April, she even sold a rocket launch platform for nearly $6 billion. …

First, the last few years have been affected hugely by COVID-19, and this has changed marketing budgets a lot. The growth of TikTok and social commerce, the move to the Metaverse, and the post-pandemic shift in consumer behavior have been critical to digital marketing trends in 2022. But even after the pandemic, the way B2B and B2C companies operate and manage marketing has changed. At the same time, we use advanced technologies to build customer relationships, learn how to leverage budgets across paid, owned, and earned platforms, as well as integrate data analysis into almost all digital marketing solutions.